More about the course
Marketing is an essential feature of today’s world. With a postgraduate diploma in marketing management, you will be able to make an important contribution to your company’s strategy to enter a market. The aim of the program is to impart you with the necessary skills and knowledge, needed to flourish in a competitive market. The course program focuses on the dynamics of marketing management. The student gets a firsthand understanding of the realities of the market place. They come to understand how consumer behavior affects the marketing of a product. The stress is given on market research, which plays an important role in marketing and sales. Whether you are a fresher or an experienced hand, the course benefits both.
Some of the topics that are covered during the course are principle of management, marketing management, market research, business communication, consumer behavior, advertising, sales promotion, managerial economics and strategic management.
Marketing managers have an important role to play in almost every manufacturing industry. The course also helps you enter the advertising business which has a direct correlation with marketing. As a part of the sales team you could be a marketing executive, marketing head or a market researcher. Since marketing is a core part of every organization, they are required by everyone. As such there are opportunities for marketing managers in public as well as private enterprises. Even not-for-profit organizations, NGOs, charities and public relation offices of local governments too require the services of marketing professionals.
P.G.D. Marketing Management Admissions for 2017 - 2018 Academic Year
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