More about the course
The business administration program in media management aims to provide you with a deeper understanding of managing the media industry which broadly consists of the entertainment, journalism, broadcasting and advertising industry. Other than the technical aspects of each section of the media you are exposed to topics on management as well as general studies in education. Some of the topics that are covered are; business economics, mathematics, accounting, computing, business communication, financial management, brand management, event management, advertising, sales promotion, mass communication, public relations, TV production, programming, publishing, etc. You get an exposure to both practical and theoretical aspects of the topics through assignments, project works and workshops. Through these courses you also get to learn about business strategies, policies related to media, intellectual property rights, project management, social networking and digital marketing.
Job opportunities in media management
One can look forward to a number of career opportunities in this field. The field of media is a wide one. There are opportunities in sectors such as radio & television production, news agencies, film industry, journalism, advertising, public relations, event management and social media groups like whatsapp & facebook. In each of the individual sector there are further opportunities. You could be working with any of the business houses or media groups that are involved in promotion of media. The course also provides you with an effective background to pursue postgraduate programmes like MBA in a related field.
BBA Media Management Admissions for 2017 - 2018 Academic Year
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