To succeed in today’s media industries, one needs to keep abreast with the changes in the market and the technologies that take place way too often. It’s with the necessary skills and expertise that you can very well manage the traditional as well as emerging new media platforms. Some of the media platforms in this respect are newspapers, television, radio, films and the emerging ones such as the social media platforms. A course in media management provides you with the tools and techniques that you can use to come up with solutions for effective media management. The course provides you with the necessary insight and perception about each section of the media industry. It’s thus a useful course in learning the basic principles in managing this field.
Eligibility and course duration
Pass in 10+2 in the science or commerce stream with at least 50% marks in aggregate. The duration of the course is 3 years.
More about the course
The business administration program in media management aims to provide you with a deeper understanding of managing the media industry which broadly consists of the entertainment, journalism, broadcasting and advertising industry. Other than the technical aspects of each section of the media you are exposed to topics on management as well as general studies in education. Some of the topics that are covered are; business economics, mathematics, accounting, computing, business communication, financial management, brand management, event management, advertising, sales promotion, mass communication, public relations, TV production, programming, publishing, etc. You get an exposure to both practical and theoretical aspects of the topics through assignments, project works and workshops. Through these courses you also get to learn about business strategies, policies related to media, intellectual property rights, project management, social networking and digital marketing.
Job opportunities in media management
One can look forward to a number of career opportunities in this field. The field of media is a wide one. There are opportunities in sectors such as radio & television production, news agencies, film industry, journalism, advertising, public relations, event management and social media groups like whatsapp & facebook. In each of the individual sector there are further opportunities. You could be working with any of the business houses or media groups that are involved in promotion of media. The course also provides you with an effective background to pursue postgraduate programmes like MBA in a related field.
BBA Media Management Admissions for 2019 - 2020 Academic Year
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