More about the course
This particular course on mass communication with an emphasis on the electronic media provides a basic understanding of the various means of mass communication that play a effective role in journalism, advertising, entertainment, communication and even education. You also get to understand the importance of the electronic media, especially radio, television and the internet in influencing the opinion and behavior of the masses. In this respect the World Wide Web too falls under the definition of the electronic media and is instrumental in providing access to information quite easily. Some of the topics studied are: principles of communication, history of mass communication, information technology, communication skills, soft skills, mass communication concepts & principles, print media, journalism, reporting, editing and advertising. A few others like television & radio production, concepts on camera, light & sound, handling audio and video equipment and cyber journalism are also part of the studies.
Jobs and opportunities
This particular course opens up opportunities in radio and television broadcasting industry in various capacities. You have opportunities in advertising, journalism and public relations. You can get into audio and video editing. The digital media that include online programming, multimedia presentations and online content developing are getting very popular with the young generation. A few job profiles in electronic journalism are field reporter, presenter, news anchor, news analyst, editor, content writer and advertising executive. You can also look forward to postgraduate courses in media studies.
B.Sc MCAJ + Electronic Media (Radio & TV) Admissions for 2017 - 2018 Academic Year
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