The survival and profitability of any manufacturing company depends upon marketing. Every company wants to market their products so that people are aware about their products. The course helps in improving a candidate’s marketing skills to meet the needs of the current business environment. In this course, students learn the marketing strategy of competitors. They also learn to identify target markets, monitoring them and developing new products on the basis of feedback received from the customers.
The basic qualification required for pursuing Post Graduate Diploma Marketing Management is a Graduation degree in any stream from a recognized college or university. Some institutes may demand a minimum percentage of marks in the qualifying examination to be eligible for admission to this course. Some institutes may also conduct an entrance examination for providing admission to their post graduate diploma course.
The minimum duration of PGDMM course is 1 year.
More about the course
Marketing has become an important part of today’s business world. With a postgraduate diploma in marketing management, candidates will be able to make an important contribution to a company’s strategy to market their products in a better way. The aim of this program is to provide necessary skills and knowledge that are needed to flourish in a competitive market. The course program focuses on the dynamics of marketing management. The student gets a firsthand understanding of the realities of the market place. They come to understand how consumer behavior affects the marketing of a product. The stress is given more on market research, which plays an important role in marketing and sales.
Some of the topics that are covered during the course are principles of management, marketing management, market research, business communication, consumer behavior, advertising, sales promotion, managerial economics and strategic management.
Marketing managers have an important role to play in almost every manufacturing industry. As a part of the sales team, candidates can become a marketing executive, marketing head or a market researcher. Since marketing is a core part of every organization, they are required by everyone. As such there are opportunities for marketing managers in public as well as private companies. Even not-for-profit organizations, NGOs, charities and public relation offices of local governments too require the services of marketing professionals.
Post Graduate Diploma Marketing Management (PGDMM) Admissions for 2018 - 2019 Academic Year
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