Many among the new generation, take to a career in the fashion industry, attracted by its glamour and the creative potential. The fashion industry provides for a lucrative career not only in designing new creations, but also in fashion merchandising and retail too. To make it big in the field of merchandising and retail of fashion products, one has to clearly understand the trends in the industry and should be able to keep oneself updated with the latest in fashion. Being a fast changing industry, one should be in a position to continuously analyze and anticipate the changes that are likely to occur. Hence, to remain relevant in the fashion industry and for establishing yourself in the field of fashion merchandising and retail management, a course in fashion and retail is the best fit.
Eligibility and course duration
10+2 or an equivalent qualification from a recognized institution. Duration of the course is generally 1 year.
More about the course
The course is all about fashion marketing, merchandising and retail. Here you learn about concepts and principles related to merchandising and retail of fashion products. You learn about the marketing principles associated with fashion. You get to learn about the changing trends that are an important aspect of fashion marketing. You learn about terms such as human behaviour, visual merchandising, retail buying, store operations, merchandise planning, brand management, fashion promotion and so on. The idea of the program is to equip you with occupational skills in fashion merchandising and retail. The course provides both theoretical and practical aspects on fashion marketing. It provides you with consumer insights and the ability to identify a potential market for selling one’s fashion products. Other than understanding the fashion retail business and its management, the course gets you to learn aspects related to merchandising and buying.
A certificate program in fashion and retail opens up opportunities in the fashion industry in the role of visual merchandiser, retail managers, showroom assistants, retail buyer, purchase manager, etc. You could work with individual fashion designers or work with big names in the fashion world. You may also have your own retail business. Beyond the certificate programs, one can continue their education by pursuing graduate and postgraduate courses in subjects related to fashion and retail. There are also certain MBA programs that too can be opted for a deeper understanding of retail management.
Certification Fashion & Retail Admissions for 2019 - 2020 Academic Year
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