Master in Marketing Management (M.M.M) is a post graduate course which gives core knowledge of marketing and its application in management. It teaches about how to plan and manage marketing functions. The main aim of this course to build skilled person of for country to work in the field of marketing.
The students become capable to apply their learned marketing skills for marketing research and Industrial marketing. Online and retail marketing is also a part of this course.
Candidates can apply for this course after completion of their graduation in related field. The university or institute must be recognized and their graduation degree should be cleared.
Being in demand, the admission process is not very easy. It may include entrance tests, which can be of national level, state level or even university level like CAT/GMAT/MAT/ATMA, etc. After qualifying the entrance examination, a round of interview and group discussion may also organized for further screening of students.
As already mentioned that it is a post graduate degree, the duration for full time regular course is 2 years which is equivalent to 4 different semesters. Every semester ends with its final exams and candidates are supposed to clear then separately.
Further study options
After post graduation, the option for further studies is research. Interested candidates can pursue M.Phil or PhD. as per their choice.
They can also choose any short term curse related to marketing or management to boost their profile. Many computer related courses are also available for interested candidates who want to get benefited by having multiple skills.
After this course, candidates are ready to take up challenges in professional world and they may enter as Junior Executives in any corporate firms and after gaining some experience, they will get higher designations. They may take other entrepreneur roles in the field of marketing like market researcher, manager, etc.
They can also opt to be an independent entrepreneur or consultant. If interested, they can go for technical writing for companies and firms for branding purposes.
The main topics of this course are Principles of Marketing and management, their Fundamentals, types of marketing and their advantages. National and international marketing in also included in the course. It also focuses on communication skills and includes one foreign language in the course.
At the end of course, candidate need to complete one project to understand the practical aspects of their course.
Master in Marketing Management (M.M.M) Admissions for 2019 - 2020 Academic Year
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