This course focuses on the demands of professionals in the field of Media and world of advertisement. It prepares candidates to work in the field of Public Relation industries. It covers the part of multimedia design and mass media. It also includes branding, communications theories and marketing details. Legal aspects related to copy rights are also taught in the course.
Consumer behavior and Public opinion plays an important part in this field.
This course is open in terms of specialization and any graduate candidate can pursue this course. The minimum qualifying marks may vary from institute to institute and can be checked online at the time of application.
Admission process includes downloading of application form and submission of duly filled form with application fee. Other required documents must also be enclosed with the form. Some institutes may conduct an entrance test, an Interview and even a round of group discussion for admission.
Being a Post Graduate Diploma course, it is having 1 year duration on normal/regular basis. It may vary in exceptional cases like weekend classes for professionals.
Further study options
Once this course is completed, interested candidate may pursue other related post Graduation course like Website designing, Animation, etc. If one feels the demand in his/ her professional life, Post graduation can also be done in related field.
The course includes study of Advertisement, Purpose and types of Advertisements. They also teach about Advertising Theories, various roles & effects of Advertising industries. Candidates learn about Layouts, their functions and designs as important part of the course. The initial part of course also includes about copy rights, Visualizations and its significance.
In later part of the course, students learn about Public relation industries and their needs. The Role, need, ethics and importance of PR in society is also included in the syllabus.
The last part includes Brand Logo design, advertisement writing styles, graphics and effects. A small duration of internship is included in the course which a candidate needs to complete in a related company.
These candidates are in demand and can work in the field of Advertising and Public Relations. They can work in PR Agencies, Advertising Agencies and even in Event Management Companies. Jobs like Account Planning, Media Planning & Operation, Client Servicing, etc are also open for these candidates.
Post Graduate Diploma Advertising and Public Relation Admissions for 2018 - 2019 Academic Year
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