This programme aims to teach candidates about management and marketing sole for business functions. It teaches about principles of marketing and its management. Candidates learn about dynamic realities related to market and business. They learn about market research, consumer behavior and other elements of sales management and marketing.
The course is ideal for those who want to have future in the field of marketing and sales management.
It has some decided objectives like to make students understand about basic concepts of Marketing, product development, various pricing strategy, ways of selling it in the market, aspects of consumer behavior, concepts of marketing channels and many more. The course is good for marketing professionals to learn to craft a superior communication messages.
The eligibility criteria are different for students according to their qualification and experience. D.M.M. can be pursued after Bachelor’s Degree in any discipline, Higher Secondary Examination or 12th passed with 2 years of work experience and 10th passed with 3 years of Diploma and 2 years of work experience.
The admission procedure includes approaching to administration office of selected institute and submission of application form along with all other required documents like academic mark sheets and application fee. Many institutes may conduct entrance examinations.
The duration varies depending upon the previous qualification of candidates-
- For Bachelor’s Degree holder- 1 year
- For 12th passed candidates- 2 years
- For 10th passed candidates- 3 years
Further study options
Candidates should complete their education in terms of graduation and post graduation. Post graduate Diploma in Marketing Management is again a good option for further specialization. Interested candidates can also pursue other related short term course to have better career prospects.
The course includes study about Principles of Management, Consumer Buyer Behavior, Marketing Research and Marketing Management. Business Communication, Information Technology for Management, Strategic Management and International Marketing are an important part of this course.
Topics like Organizational Behavior, Business Economics, Information Systems for Managers, Corporate Social Responsibility, etc make candidates ready to enter the professional world.
Business Law, Financial Accounting & Analysis, Consumer Behavior, etc are assessor topics in this course.
These candidates have lots and lots of excellent career opportunities in India as well as abroad. Every company or industry wants marketing and management individuals. Candidates can prepare themselves for designations like sales promotions managers, marketing managers, marketing research analysts and many more. Their qualification makes them suitable for business practices, accounting, sales and advertising. They can also work as Public Relations (PR) Manager or as Market Research Analyst as an alternate career options.
Diploma Marketing Management (D.M.M) Admissions for 2018 - 2019 Academic Year
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