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Posted By: RAFI       Member Level: Gold       Posted Date: 12 May 2008

2007 Symbiosis International Education Centre Post Graduate Diploma CASES IN MARKETING MANAGEMENT University Question paper Course: Post Graduate Diploma   University: Symbiosis International Education Centre CASES IN MARKETING MANAGEMENT LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline. Correct Answer False Your Answer True True/False Question This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business. Correct Answer True Your Answer True Select The Blank Question This question is from the case study "Ray Ltd." : The ________ was to be improved to protect chocolate from melting. Correct Answer Packaging Your Answer Packaging Multiple Choice Single Answer Question This question is from the case study "Chap-pals" : Current competition of Chap-pal is :- Correct Answer Leather shoose Your Answer Hawaii Multiple Choice Multiple Answer Question This question is from the case study "Tristar" :What factors affected the estimated stock requirement of 800 dealers? Correct Answer Political uncertainty , Act of god Your Answer Political uncertainty , Competition actions , Dealer demand Multiple Choice Single Answer Question This question is from the case study "Price Plus" : What is the offer under discussion in the case? Correct Answer Money back offer by Akai Your Answer Money back offer by Akai Multiple Choice Multiple Answer Question This question is from the case study "AR Sons" : AR Sons became a firm of reputation because of :- Correct Answer Service , Quality Your Answer Service , Quality Multiple Choice Single Answer Question This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :- Correct Answer Sampling Your Answer Direct marketing Select The Blank Question This question is from the case study "Challenger Sports" : The company command ________ % of the market-share. Correct Answer 60 Your Answer 75 Multiple Choice Single Answer Question This question is from the case study "Kleam" :Why did other companies failed to market toothpastes? Correct Answer No uniform quality of Kleam Your Answer No uniform quality of Kleam Multiple Choice Multiple Answer Question This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development? Correct Answer Improves operations , Cuts Costs , Saves Time Your Answer Cuts Costs , Saves Time , Saves manpower Select The Blank Question This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create ________. Correct Answer Village organisation Your Answer Village cooperative Multiple Choice Multiple Answer Question This question is from the case "Ethel Graff" : Why do Europeans come to India to work? Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment Your Answer Challenge of working in Unfamiliar environment , Indian Companies now pay higher salaries True/False Question This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question This question is from the case study "Astroid Computer Corporation" : What is the product range of this company? Correct Answer Personal Computer , Monitors , Printers Your Answer Personal Computer , Monitors , Printers Multiple Choice Single Answer Question This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How were towns & villages covered by HLL initially? Correct Answer By Van Your Answer By Van Multiple Choice Multiple Answer Question This question is from the case study "Reach India Ltd." : What different product segments is Reach India Ltd. Operating in? Correct Answer Telecom Service Provider , Handsets Your Answer Telecom Service Provider , Handsets Select The Blank Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations. Correct Answer Informal Your Answer Informal Multiple Choice Single Answer Question This question is from the case study "Priya Automobiles" : Why did model Priya still continue to sell? Correct Answer Was the cheapest model Your Answer Was the cheapest model Multiple Choice Multiple Answer Question This question is from the case study "Alcophin" :What Promotional tools are used by Medical companies? Correct Answer Visual Aid , Product Literature Your Answer Product Literature , Hoardings True/False Question This question is from the case study "Tushar Laboratories" :Mumbai market was the smallest in volumes. Correct Answer False Your Answer False Select The Blank Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________. Correct Answer CCA will market ABC brands with their own Your Answer ABC will market CCA brands with their own Multiple Choice Single Answer Question This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated Bronze products is :- Correct Answer They are within reach of middle class Your Answer They are within reach of middle class Multiple Choice Multiple Answer Question This question is from the case study "ABC Company" : Which categories did the company entered lately? Correct Answer Refrigerators , Air Conditioners Your Answer Air Conditioners Multiple Choice Single Answer Question This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson? Correct Answer Discount offer Your Answer 1 + 1 Free Multiple Choice Multiple Answer Question This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :- Correct Answer Share each other's products , Commonly buy components , Do cross branding Your Answer Share each other's products , Do cross branding True/False Question This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected. Correct Answer True Your Answer True True/False Question This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition. Correct Answer True Your Answer True Multiple Choice Single Answer Question This question is from the case study "Thompson & Thompson" : What is the current product segment of the company? Correct Answer Health Care Your Answer Health Care Multiple Choice Multiple Answer Question This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal? Correct Answer Different Formulation , Different packaging Your Answer Different Formulation , Different packaging , Higher price True/False Question This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd. Correct Answer False Your Answer False Multiple Choice Single Answer Question This question is from the case study "Watts & Volts Ltd." : What was the marketing manager opposed for? Correct Answer Two parallel sales organisations Your Answer New product managers Select The Blank Question This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________. Correct Answer Exercise Your Answer Exercise Select The Blank Question This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________. Correct Answer Population Your Answer Target Audience Select The Blank Question This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________. Correct Answer Wet sweeper Your Answer Wet sweeper True/False Question This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity. Correct Answer True Your Answer True True/False Question This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration. Correct Answer True Your Answer False Select The Blank Question This question is from the case " The Real Thing " : Today Coca Cola is sold in ________ countries. Correct Answer 200 Your Answer More than 200 True/False Question This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Old Spice Erratic Alcohol supplies Uniform quality Sugandha Mouth Freshners Tobaco Products Tobaco Products Kleam No Uniform quality No Uniform quality Services Unlimited Funds for Social Organisations Funds for Social Organisations Multiple Choice Single Answer Question This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain? Correct Answer No incentives in cash Your Answer Less demand in market Match The Following Question Correct Answer Your Answer Roshni Lamps New Product Opportunities New Product Opportunities Laxmi Mills Refined Oil Raw Oil Mr. Dinesh Kapoor Financial Investment Setting Management Panel Raja Consultants Setting Consumer Panel Financial Investment Multiple Choice Multiple Answer Question This question is from the case study "Tushar Laboratories" : What was Tushar's strength over giant competitor? Correct Answer German collaboration , No quality complaints Your Answer German collaboration , No quality complaints , Better distribution Multiple Choice Single Answer Question This question is from the case " Laxmi Mills " : What was the product benefit of refined oil? Correct Answer Very Pure Your Answer Very Pure Select The Blank Question This question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is the outcome of well managed ________. Correct Answer Interdependence Your Answer Employees Multiple Choice Multiple Answer Question This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have? Correct Answer Product Identification , Types of machinery , Raw material Your Answer Product Identification , Types of machinery Select The Blank Question This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________. Correct Answer Brand Equity Your Answer Brand Equity Return to question paper search

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