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Posted By: RAFI       Member Level: Gold       Posted Date: 12 May 2008

2007 Symbiosis International Education Centre Post Graduate Diploma MARKETING RESEARCH University Question paper Course: Post Graduate Diploma   University: Symbiosis International Education Centre MR LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Spontaneous response from respondent is possible in :- Correct Answer Unstructured questions , Free response questions , Probing questions Your Answer Unstructured questions , Free response questions , Probing questions Multiple Choice Multiple Answer Question While formulating the research purpose the following points should be taken into consideration :- Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Your Answer What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research? Match The Following Question Correct Answer Your Answer Pretesting Eliminate flaws Sampling Determine the specific data to be sought Statement of research purpose Statement of research purpose Questionnaire structure Funnel approach Funnel approach Physical characteristic of questionnaire Typography Typography Multiple Choice Single Answer Question Which of the following have low usage frequency? Correct Answer Consumer Panel Study Your Answer Consumer Panel Study Multiple Choice Single Answer Question What is the publication Report? Correct Answer A Report with style, content according to the magazine and journals. Your Answer A Report with style, content according to the magazine and journals. Multiple Choice Multiple Answer Question Non hierarchical procedure of cluster analysis further has other subtypes like:- Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning Your Answer Sequential threshold , Parallel threshold , Optimizing partitioning Multiple Choice Single Answer Question For understanding who are the promoters of constructions of high-rise buildings are going on in a particular city, who should be contacted? Correct Answer Builders / Architects Association Your Answer Builders / Architects Association Multiple Choice Multiple Answer Question The respondents in the research of Pharma companies are :- Correct Answer Doctors , Patients , Pharmacists Your Answer Doctors , Patients , Pharmacists Select The Blank Question Searching & Developing Alternatives is done in ________. Correct Answer Exploratory Research Your Answer Exploratory Research Multiple Choice Single Answer Question Data interpretation requires :- Correct Answer Logical skills Your Answer Logical skills Multiple Choice Multiple Answer Question The objective of Questionnaire design is to seek consistency with :- Correct Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Your Answer Method of data collection , Research objective , Respondent's willingness to answer questions on the subject Multiple Choice Multiple Answer Question Adhoc methods for determining Sample size are :- Correct Answer Rules of thumb , Budget constraint , Comparable studies Your Answer Rules of thumb , Budget constraint , Comparable studies Select The Blank Question The data must be obtained quickly enough at ________. Correct Answer Reasonable costs Your Answer Appropriate costs Select The Blank Question Complete________ of respondent and secrecy of data should be maintained. Correct Answer confidentiality Your Answer confidentiality Multiple Choice Single Answer Question Editing is the process of review of questionnaires with objective of :- Correct Answer Increasing accuracy and precision Your Answer Increasing accuracy and precision True/False Question Smaller Companies or individual consultants do not have any role to play in Market Research Field. Correct Answer False Your Answer False True/False Question Close ended Questions are time consuming and costly exercise. Correct Answer False Your Answer False Multiple Choice Single Answer Question The producers in the sellers' market are also forced to take decisions based on the market information because Correct Answer The resources are scarce Your Answer The resources are scarce Multiple Choice Single Answer Question Which of the following methods is not used for descriptive research? Correct Answer Experiments Your Answer Experiments True/False Question In conjoint analysis ranking involves complex trade offs. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A town can be classified on the basis of population as Correct Answer Class I , ClassIII , Metro Your Answer Class I , ClassIII , Metro Multiple Choice Multiple Answer Question Which publications can be refered for the research on Cotton & Textile Industry? Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal Multiple Choice Multiple Answer Question Which institutions should be contacted for research on Paint Chemicals? Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center , Building Research Institute Your Answer Research Institute For Paint Tech. , National Chemical Laboratory, Pune , Industrial Research & Development Center Multiple Choice Single Answer Question A factor's eigen value is the :- Correct Answer Sum of squares of its factor loading Your Answer Sum of squares of its factor loading Multiple Choice Single Answer Question Subscribers to Retail Store Audit(RSA) receive the report :- Correct Answer Monthly Your Answer Monthly Multiple Choice Single Answer Question What is coding? Correct Answer Assigning a code number to each possible response to the question Your Answer Assigning a code number to each possible response to the question Match The Following Question Correct Answer Your Answer Bharat Leather Corpn. Ltd. Agra Agra Cashew Corporation Of India Ltd. Cochin Cochin Cement Corporation Of India Ltd. New Delhi New Delhi Automotive Research Association Of India Pune Pune True/False Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables. Correct Answer True Your Answer True True/False Question In MDS, two-way modes, products can be compared on objective and perceived attributes. Correct Answer True Your Answer True Multiple Choice Single Answer Question The Factor analysis is designed to :- Correct Answer Reduce many Variables to fewer underlying factors Your Answer Reduce many Variables to fewer underlying factors Select The Blank Question ________ type of question allow response in affirmative or negative. Correct Answer Dichotomous Your Answer Dichotomous Multiple Choice Single Answer Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :- Correct Answer Regression analysis Your Answer Regression analysis True/False Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables. Correct Answer True Your Answer False True/False Question Quota controls are used for National Panel Studies. Correct Answer True Your Answer True True/False Question Likert Scale allows the respondents to either agree or disagree with the statement. Correct Answer True Your Answer True Select The Blank Question In absence of proper________ the market research becomes a data collection exercise. Correct Answer Problem Definition Your Answer Information Select The Blank Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures Your Answer Pictures Multiple Choice Single Answer Question Which scale indicates the difference in two or more entities? Correct Answer Nominal Scale Your Answer Ordinal Scale True/False Question Determining the Questionnaire structure is the first step of process of Questionnaire design. Correct Answer False Your Answer False Multiple Choice Single Answer Question Corollary data in market analysis research is :- Correct Answer Data related to the product but not about the product Your Answer Data related to the product but not about the product Multiple Choice Single Answer Question Market Research is done to Correct Answer Explore the Opportunities Your Answer Explore the Opportunities Multiple Choice Multiple Answer Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study? Correct Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Your Answer Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches Multiple Choice Multiple Answer Question A questionnaire can be :- Correct Answer Structured , Disguised , Informal Your Answer Structured , Disguised , Informal Select The Blank Question Factor analysis is based on linear relationship through which ________ is derived. Correct Answer Factor loading Your Answer Factor loading Select The Blank Question Finding out the number of vehicles at a given junction is a ________ method. Correct Answer Direct Observation Your Answer Direct Observation Select The Blank Question Data cleaning is done through extensive checks for________. Correct Answer Consistency and treatment of missing responses Your Answer Consistency and treatment of missing responses Select The Blank Question The clients or organization should do the comparison of defined research problem with ________. Correct Answer Other problems that need to be studied Your Answer Affordable cost Return to question paper search

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