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Posted By: RAFI       Member Level: Gold       Posted Date: 12 May 2008

2007 Symbiosis International Education Centre Post Graduate Diploma INTERNATIONAL MARKETING University Question paper Course: Post Graduate Diploma   University: Symbiosis International Education Centre LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question What are the points which support to use marginal cost for export pricing? Correct Answer Manufacturer's product may be not well known in foreign market , Low prices may serve to widen & create markets Your Answer Low prices may serve to widen & create markets , Manufacturer's product may be not well known in foreign market Multiple Choice Multiple Answer Question What are the necessary things for good questionnaire? Correct Answer Avoiding irrelevant information , Making it easy Your Answer Drafting a survey questionnaire , Avoiding irrelevant information , Deciding on the goal of field research Multiple Choice Single Answer Question Product adaption is changing the product through Correct Answer Value addition Your Answer Value addition Select The Blank Question ________ dictate product changes resulting in change of raw materials Correct Answer Climatic conditions Your Answer Quality Multiple Choice Single Answer Question Which of the following regulations does concern the raw material from which a product is made, the conditions under which it is processed? Correct Answer Health & safety regulations Your Answer Imports regulations Multiple Choice Multiple Answer Question What are the roles of price in the overall export marketing strategies? Correct Answer Creating competitive market , Export enhancing , Affecting profit Your Answer Creating competitive market , Export enhancing , Affecting profit Select The Blank Question This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was ________. Correct Answer United States Your Answer United States True/False Question In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price Correct Answer True Your Answer True True/False Question This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was the United States, absorbing over 40% of all exports. Correct Answer True Your Answer True Multiple Choice Single Answer Question Why should market researcher identify segments? Correct Answer They can arrive at a more accurate estimate of its potential consumption & sales Your Answer They can arrive at a more accurate estimate of its potential consumption & sales True/False Question In international market, the existing of different legal systems makes the task of businessmen more difficult. Correct Answer True Your Answer True Select The Blank Question ________ often buy direct from producers, their requirements of raw materials, metals or components. Correct Answer Industrial buyers Your Answer Industrial buyers Multiple Choice Multiple Answer Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of some councils, which are those? Correct Answer Apparel Export Promotion Council , Woolen Export Promotion Council Your Answer Apparel Export Promotion Council , Woolen Export Promotion Council Multiple Choice Multiple Answer Question Ethnocentric orientation includes following things :- Correct Answer Same products , Same strategies , Same home and foreign market Your Answer Same products , Same strategies , Same home and foreign market Select The Blank Question In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising. Correct Answer Cooperative exporter Your Answer Trading companies Select The Blank Question The most evident advantage of ________ is a faster start in the target country Correct Answer Acquisition entry Your Answer Acquisition entry Multiple Choice Multiple Answer Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Which products did help USA to become the largest importer? Correct Answer Silk fabrics , Made-ups Your Answer Silk fabrics , Made-ups Select The Blank Question ________ is institutional source which provides market information. Correct Answer Chamber of commerce Your Answer Chamber of commerce Multiple Choice Single Answer Question Which is the pull factor that makes firms go internationally? Correct Answer Profitability Your Answer Profitability Select The Blank Question ________ related to a number of products Correct Answer Length Your Answer Depth Multiple Choice Multiple Answer Question Which are the terms included in international marketing? Correct Answer Selling , Advertising , Distribution Your Answer Selling , Advertising , Distribution Multiple Choice Single Answer Question What is marketing research? Correct Answer Systemic gathering, processing, analyzing & interpretation of the marketing data Your Answer Systemic gathering, processing, analyzing & interpretation of the marketing data Multiple Choice Single Answer Question Under what circumstance is unified advertising policy possible? Correct Answer Custom, culture and demand are same Your Answer Custom, culture and demand are same Multiple Choice Single Answer Question What is the factor that helps to estimate market potential? Correct Answer Market size & growth Your Answer Market size & growth Multiple Choice Single Answer Question What marketing technique is used to know international marketing need? Correct Answer Marketing information & research Your Answer Marketing information & research Multiple Choice Single Answer Question What does market approach focus on? Correct Answer Pricing from the viewpoint of the customer Your Answer Pricing from the viewpoint of the customer True/False Question Promotion-mix decision consists of product,price,distribution,promotion Correct Answer False Your Answer True Multiple Choice Multiple Answer Question What are the internal sources of information? Correct Answer Sales record , Correspondence from salesmen Your Answer Government agencies , Sales record , Correspondence from salesmen True/False Question Adding additional products to the overseas even if the company does not carry those products domestically - is an alternative for product development Correct Answer True Your Answer True Select The Blank Question The term trade fair is used to mean ________. Correct Answer General large fair Your Answer General large fair Multiple Choice Single Answer Question When did a very significant change in the composition of India's exports took place? Correct Answer With the shift from export of traditional items to non-traditional items Your Answer With the shift from export of traditional items to non-traditional items True/False Question This question is based on the case study "Chow Flowers Co. Ltd.". Japan was a net importer of artificial flowers until 1973, when it became a net exporter. Correct Answer False Your Answer False Select The Blank Question ________, advertising, sales promotion influence customer Correct Answer Publicity Your Answer Publicity Select The Blank Question The main elements of ________dimensions include per capita GDP Correct Answer Economic Your Answer Economic Multiple Choice Multiple Answer Question Which are the two years marked the end of the most protected trade regime phase in India? Correct Answer 1990 , 1991 Your Answer 1990 , 1991 Multiple Choice Multiple Answer Question What are the advantages of direct exporting? Correct Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition Your Answer Greater control over foreign marketing plan Match The Following Question Correct Answer Your Answer HONG KONG $ 2.5 billion exports in 1999-2000 $ 2.1 billion exports in 2002-03 USA $ 1.95 billion exports in 2002-03 $ 1.95 billion exports in 2002-03 UAE $ 2.5 billion exports in 2001-02 $ 0.5 billion exports in 1999-2000 UK $ 2.3 billion exports in 2000-01 $ 2.3 billion exports in 2000-01 Multiple Choice Multiple Answer Question What are the necessary things of reliability & capability in selection of right supplier? Correct Answer Quality of product , Price of the product Your Answer Quality of product , Price of the product Multiple Choice Single Answer Question It's worthwhile to pursue a uniform pricing strategy Correct Answer When competitive position of the firm does not vary from market to market Your Answer When competitive position of the firm does not vary from market to market Match The Following Question Correct Answer Your Answer Corporate headquarters Role in making pricing decision Role in making pricing decision Differentiated pricing strategy Lifestyle position of the product Lifestyle position of the product Uniform vs. differentiated pricing Competition Competition Uniform pricing strategy Competitive position does not vary from market to market Competitive position does not vary from market to market Multiple Choice Multiple Answer Question Which of the following are among the top ten suppliers together accounting for over 60% of total imports? Correct Answer China , Germany Your Answer China , Germany True/False Question 4P's of marketing include product,price,place and people Correct Answer False Your Answer False True/False Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market. Correct Answer True Your Answer True True/False Question Exporting is the only avenue of entry into foreign market Correct Answer False Your Answer False True/False Question Fairs are more useful for consumer products as it requires technical demonstration. Correct Answer False Your Answer True Select The Blank Question The ________ can be described from 1950-51 to 1990-91 Correct Answer Pre-reforms period Your Answer Post-reforms period Multiple Choice Single Answer Question When is economies of scale possible? Correct Answer When manufacturing is in bulk quantity Your Answer Taste & preference are different Return to question paper search

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