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Posted By: kishore Member Level: Gold Posted Date: 21 May 2008
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2007 Jawaharlal Nehru Technological University M.B.A ADVERTISING SALES PROMOTION AND DISTRIBUTION Question paper
1. “Advertising has a key role to play in developing economies”,
Elucidate the role of advertising in the Indian context.
2. Discuss the client-agency relationship and describe the
compensation arrangements that might exist between a client
and an agency.
3. Describe the budgeting methods in advertising.
4. Discuss the role of advertising in product and brand positioning.
5. Explain the characteristics of various media in advertising.
6. How is pre-testing and post testing of a copy done? What is
tested in both these tests?
7. What is sales promotion? What are the different approaches
adopted in sales promotion?
8. Write short notes on:
a) Media scheduling
b) Public relations.
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