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Posted By: Jagadeesan. D Member Level: Silver Posted Date: 17 Dec 2007
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2007 Anna University B.Tech Information Technology MG 332 – Principles of Marketing and Management -MAY / JUNE -2007 Question paper
B.E / B.Tech. DEGREE EXAMINATION, MAY / JUNE -2007.
Seventh Semester
Information Technology
MG 332 – Principles of Marketing and Management
Part – A (10 x 2 = 20 Marks)
1. What are the disadvantages of sole proprietorship?
2. What is division of labor?
3. What is called as planning premises?
4. Define strategy.
5. List out the sources for external recruitment.
6. What is Zero Based Budget?
7. Mention any sources for long term funds.
8. What is inventory cost?
9. What is performance appraisal?
10. What is a Quality Circle?
Part – B (5 x 16 = 80 Marks)
11. (a) Discuss the characteristics of the public sector, public limited and private sector enterprises.
Or
(b) Explain in different functions and roles and responsibilities of a manager in the organization.
12. (a) Explain in the steps involved in planning. How a good planning should be?
Or
(b) Explain the types of plans with the suitable examples. How these types of plans
vary for Information Technology industry than the other industry?
13. (a) Explain the types of decision making involved in management. What are the qualities are essential for decision maker?
Or
(b) Discuss any two types of motivation theories. Suggest suitable motivation
techniques for the information technology employees.
14. (a) Discuss the different types of investment decisions. Give Suitable illustrations.
Or
(b) Explain the roles and responsibilities of production manager. How the production manager is also responsible for inventory control?
15. (a) If you are marketing manager for Brand X computer. How will you utilize the marketing mix concept for your effective marketing of your product?
Or
(b) “Total Quality Management is not an end product resolution; it is now-a-days treated as important for the entire stage of product design to end state of finished goods” –Comment.
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