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Posted By: Jyothi Member Level: Diamond Posted Date: 17 Dec 2007
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2007 Bangalore University B.B.M Marketing Management Question paper
III Semester B.B.M. Examination, Nov./Dec. 2007
(Semester Scheme)
MANAGEMENT
(Paper - 3.3 ) : Marketing Management
Time : 3 Hours Max. Marks : 90
Instructions : Answer to be written completely in English.
SECTION - A
Answer any ten questions. Each question carries 2 marks :
(10x2=20)
1. a) What is Test Marketing ?
b) Write a note on Product Range.
c) What do you mean by Training ?
d) Who is a Middle men ?
e) What are the elements of Marketing Mix ?
f) Explain Direct Marketing.
g) Differentiate Packing and Packaging.
h) What is Trade mark ?
i) Define Advertisement ?
j) Define Marketing Research.
k) Explain Price in line.
l) Write a note on Industrial Goods.
SECTION - B
Answer any five questions. Each question carries 5 marks.(5x5=25)
2. Explain the functions of Packaging.
3. What do you mean by Consumerism ? Explain.
4. Distinguish between marketing concept and selling concept.
5. Explain the importance branding in Marketing Strategy.
6. What are the objectives of Advertising ?
7. Explain different pricing objectives.
8. Distinguish between "Product and Services".
9. What do you mean by Social Marketing Concept.
SECTION - C
Answer any three questions. Each question carries 15 marks :
(3x15=45)
10. Discribe the various stages in the Product Life Cycle.
11. Explain the concept of Marketing Mix Strategy.
12. Difine Buyer's bahaviour. Explain the factors determining the buyer's behaviour.
13. What is Pricing ? What factors should be kept in mind while setting prices ?
14. Discuss the factors governing channels choice.
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