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Posted By: kishore Member Level: Gold Posted Date: 24 May 2008
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2007 Jawaharlal Nehru Technological University M.B.A MARKETING MANAGEMENT Question paper
1. “Marketing concept” is much more holistic compared to all other
earlier approaches-Justify the statement and explain the criticism
of marketing concept.
2. “Transition from a monopolistic – sellers market “ to a competitive
buyers market is not easy for the Indian marketers – How are they
trying to cope up with these changes and challenges.
3. Explain the differences in various states of demand and write a
detailed note on demand forecasting.
4. How does the ‘marketing mix’ elements vary for physical goods
versus services? What additional elements should be considered
for services marketing?
5. What are the segmentation strategies that can be adopted? On
what criteria entering into a specific segment is decided by a
marketer?
6. Write a critical note on new product development process and how
the marketer attempts to reduce the risk of product failure.
7. “For similar products, different marketers may choose different
pricing strategies”. What are the reasons and justifications for
this?
8. Discuss in detail the alternative channels available for a consumer
goods manufacturer. What criteria is used for channel selection.
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