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Posted By: kishore Member Level: Gold Posted Date: 24 May 2008
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2007 Jawaharlal Nehru Technological University M.B.A MARKETING MANAGEMENT Question paper
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1. Identify the main differences between Sales concept and Marketing
concept and substantiate your answer with suitable examples.
2. What are the major concepts in demand measurement? What
procedure would you recommend to ascertain the demand for
consumer products?
3. Describe the strategies, methods and techniques that are involved
in the Market Segmentation Process.
4. Critically examine the prerequisites that are needed to be taken
care at the time of launching of the product. Discuss.
5. Highlight the internal factors as well as external factors that
influence the pricing of products by a company.
6. Do you contribute to the statement that various methods used for
preparing Sales Fore cast include “executive judgment survey time
series analysis, correlation and regression methods and market
tests”? Explain.
7. How far it is essential to provide explicit link between adverting
goals and advertising results by clearly spelling out the objectives
of each advertising campaign in measurable terms? Discuss.
8. Critically examine the factors that are required to be considered
while designing an effective marketing organization.
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