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Posted By: Ravindranath Member Level: Gold Posted Date: 27 May 2008
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2007 Alagappa University Other Master's Degree Master in Marketing Management M.M.M. DEGREE EXAMINATION, DECEMBER 2007.(RURAL MARKETING) Question paper
DISTANCE EDUCATION
M.M.M. DEGREE EXAMINATION, DECEMBER 2007.
RURAL MARKETING
Time : Three hours Maximum : 100 marks
PART A — (5 x 8 = 40 marks)
Answer any FIVE questions only.
1. Discuss the problems in rural marketing.
2. Give an account of Indian companies specialising in rural marketing.
3. Write a note on market segmentation.
4. Describe the role of prices in competitive economy.
5. What are the constraints of communication in
rural marketing?
6. Explain the importance of personal selling in rural markets.
7. Describe the functions of central and state warehousing corporations.
8. Describe the role of any four Commodities Board.
PART B — (4 x 15 = 60 marks)
Answer any FOUR questions only.
9. Explain in detail the factors contributing the change of demand in rural market.
10. Explain the role of Government in pricing for rural markets.
11. Will the market targeting strategy differ from positioning between the rural and urban markets?
12. Describe the various methods marketing communication in rural marketing.
13. Discuss the objectives and advantages and limitations of co-operative marketing.
14. Explain the problems in physical distribution of products in rural markets.
15. Explain in detail ‘Cotton and Textile Marketing’.
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