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Posted By: sridevi Member Level: Diamond Posted Date: 28 May 2008
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2007 Annamalai University B.Sc Fashion Design 113. BASICS OF FASHION Question paper
Register Number :
Name of the Candidate :
9 1 0 7
B.Sc. DEGREE EXAMINATION, 2007
( FASHION DESIGN )
( FIRST YEAR )
( PAPER - XIII )
113. BASICS OF FASHION
June ] [ Time : 3 Hours
Maximum : 60 Marks
SECTION - A (15 × 1 = 15)
1. Fill in the banks :
(i) Increased leisure time .......... the fashion cycle.
(ii) Down ward flow theory is also called as .......... .
(iii) Primary level of fashion business composed of .......... and ..........
(iv) Secondary level of fashion businesscomposed of .......... .
(v) The retailing is the ultimate .......... level.
(vi) An individual owning the business,assuming risks, is called .......... .
(vii) An association of two or more personsto carry as co-owners of a business iscalled .......... .
(viii) A corporation, selling its shares to openmarket is called .......... .
(ix) .......... is the chief governing body ofthe corporation.
(x) The two theories of clothing are ..........and .......... .
(xi) Coco was the name given to .......... .
(xii) Skirt is were shortened andnarrowed due to scarcity of materialduring .......... .
(xiii......... is the starting point for entiremarketing programme in a firm.
xiv).......... embraces the technical activitiesof product research, engineering anddesign.
(xv)During .......... stage the product is putinto the market with full scale production.
SECTION - B (5 × 3 =15)
2.Answer any FIVE of the following questions
(i)Down flow theory.
(ii)Accelerating factors of fashion movement.
(iii)Length of fashion cycles.
(iv)Scope of the fashion business.
(v)The theories of clothing origin.
(vi)Sociological factors affecting fashion.
(vii)Fashion leaders and followers
SECTION - C (3 × 10 = 30)
3.Answer any THREE of the following :
(i) What is sole proprietorship and partnership ? Explain about the advantages and disadvantages
(ii) Elaborate on the terminologies of fashion.
(iii) Explain in detail about the principles of fashion.
(iv) Explain about major environmental factors that affect fashion interest and demand.
(v) Explain in detail about :
(a) Fashion forecasting.
(b) Marketing research.
(c) Consumption of fashion goods
regards
sridevi
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