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Posted By: Shanthi M Member Level: Diamond Posted Date: 28 May 2008
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2007 Tamil Nadu State Annamalai University B.Sc Visual Communication Elements of Visual Advertising Question paper
B.Sc. DEGREE EXAMINATION, 2007
( VISUAL COMMUNICATION )
( SECOND YEAR )
( PART - III )
( PAPER - X )
650. ELEMENTS OF VISUAL
ADVERTISING
( New Regulations )
( Including Lateral Entry )
Maximum : 100 Marks
PART - A (8 × 5 = 40)
Answer any EIGHT questions.
All questions carry equal marks.
1. What is advertising ? Briefly explain.
2. Give a brief account on industrial advertising.
3. Explain briefly the product advertising.
4. What do you mean by brand building ? -
Explain.
5. List the important functions of advertising
agency.
6. Explain the term visualizing in advertising
agency.
7. Write a note on creative type.
8. Explain the managing cost and quality in print
production.
9. What is media ? Explain the types of media.
10. Explain briefly the implementation of media
plan.
PART - B (3 × 20 = 60)
Answer any THREE questions.
All questions carry equal marks.
11. Discuss the variuos types of advertising in
detail.
12. Write a detailed note on advertising budget.
13. Describe the organizational structure of an
advertising agency.
14. Explain the process to transfer advertising
ideas into print.
15. Discuss the uses of computers in media
planning.
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