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Posted By: srinivas Member Level: Gold Posted Date: 28 May 2008
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2007 Andhra Pradesh State Jawaharlal Nehru Technological University M.B.A BUSINESS COMMUNICATION AND SOFT SKILLS Question paper
Code No: 16/MBA
MBA I-Semester Examinations, January/February-2007.
BUSINESS COMMUNICATION AND SOFT SKILLS
Time: 3 hours Max. Marks: 60
Answer any FIVE questions
All questions carry equal marks
- - -
1. Explain how you would apply the basic principle of adaptation to each of the following writing assignments:
a) An editorial in a company newsletter
b) A report to the chief engineer on a technical topic in the
engineer’s field.
c) A message to employees explaining a change in pension benefits
d) A letter to company stockholders explaining a change in company reporting dates.
2.a) Discuss the reasons for email’s phenomenal growth. Is the growth likely to continue?
b) Some authorities say that concerns about corrections inhibit a person’s email communication. Does this stand have merit? Discuss.
3. Explain why a persuasive request is usually written in the indirect order. Could the direct order ever be used for such messages? Discuss.
4. Is it incorrect to have present, past and future tense in the same report? In the same paragraph? In the same sentence? Discuss.
5. Discuss why we have difficulty in listening. What can you do to improve your listening?
6. When is an extemporaneous presentation desirable? When should a speech be read? Discuss.
7. Is conversational style appropriate in writing to non-English speaking readers who must have learnt English in their school?
8. Word processing programmes are the writer’s primary tool. Identify five basic features and two advanced features useful to business writers.
^^^
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