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Posted By: Shanthi M Member Level: Diamond Posted Date: 28 May 2008
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2007 Tamil Nadu State Annamalai University B.Sc Fashion Design Basics of Fashion Question paper
B.Sc. DEGREE EXAMINATION, 2007
( FASHION DESIGN )
( FIRST YEAR )
( PAPER - XIII )
113. BASICS OF FASHION
Maximum : 60 Marks
SECTION - A (15 × 1 = 15)
1. Fill in the banks :
(i) Increased leisure time .......... the fashion
cycle.
(ii) Down ward flow theory is also called
as .......... .
(iii) Primary level of fashion business
composed of .......... and .......... .
(iv) Secondary level of fashion business
composed of .......... .
(v) The retailing is the ultimate .......... level.
(vi) An individual owning the business,
assuming risks, is called .......... .
(vii) An association of two or more persons
to carry as co-owners of a business is
called .......... .
(viii) A corporation, selling its shares to open
market is called .......... .
(ix) .......... is the chief governing body of
the corporation.
(x) The two theories of clothing are ..........
and .......... .
(xi) Coco was the name given to .......... .
(xii) Skirt is were shortened and
narrowed due to scarcity of material
during .......... .
(xiii) .......... is the starting point for entire
marketing programme in a firm.
(xiv) .......... embraces the technical activities
of product research, engineering and
design.
(xv) During .......... stage the product is put
into the market with full scale production.
SECTION - B (5 × 3 = 15)
2. Answer any FIVE of the following questions :
(i) Down flow theory.
(ii) Accelerating factors of fashion movement.
(iii) Length of fashion cycles.
(iv) Scope of the fashion business.
(v) The theories of clothing origin.
(vi) Sociological factors affecting fashion.
(vii) Fashion leaders and followers.
SECTION - C (3 × 10 = 30)
3. Answer any THREE of the following :
(i) What is sole proprietorship and
partnership ? Explain about the advantages
and disadvantages.
(ii) Elaborate on the terminologies of fashion.
(iii) Explain in detail about the principles of
fashion.
(iv) Explain about major environmental factors
that affect fashion interest and demand.
(v) Explain in detail about :
(a) Fashion forecasting.
(b) Marketing research.
(c) Consumption of fashion goods.
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