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Posted By: Lenin Member Level: Diamond Posted Date: 30 May 2008
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2002 Indira Gandhi National Open University (IGNOU) Diploma Tourism Management TS6 Tourism Marketing - June 2002 Question paper
Tourism Studies (DTS, BTS- III Year & MTM Category - 2)
Term-End Examination
June, 2002
TS-6 : TOURISM MARKETING
Time: 3 hours
Maximum Marks: 100
Note : Answer any five questions in about 600 words each.
1. What do you understand by tourism markets ? Discuss the characteristics of Domestic tourist markets. (20)
2. What is the role of technology in toruism marketing ? (20)
3. Discuss the role of seasonality and forecasting in tourism marketing. (20)
4. Discuss the various aspects of product desinging. (20)
5. Write an essay on airlines marketing. (20)
6. How would you market local foods ? What role food festivals play in it ? (20)
7. Define the following : (5+5+5+5)
(i) Farm tours
(ii) Pricing strategies
(iii) Fifth P
(iv) Travel markets.
8. Write about 300 words each on any two of the following : (10+10)
(i) Distribution strategies
(ii) Accommodation markenting
(iii) Events Marketing
9. Discuss the relevance of market segmentation in tourism marketing. Give examples. (20)
10. Discuss the various factors that are taken into consideration for marketing surface tourist transport. (20)
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