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Posted By: krishna mohan Member Level: Gold Posted Date: 31 May 2008
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2007 Acharya Nagarjuna University Post Graduate Diploma Marketing Management Marketing management Question paper
(DBM 04/DMM 04)
P.G. DIPLOMA EXAMINATION, DECEMBER 2007.
Business/ Marketing Management
Paper IV- Marketing management
Time: Three hours Maximum: 75 marks
Write any FIVE of the following
(5*15=75)
1) Explain the term marketing. How marketing ethics are importantin
marketing?
2) State the major environmental factors that effect the marketing
functions in indian organizations?
3) What do you mean by market positioning? What are different types
of positioning Strategies?
4) How the social and culture factors influencing consumer in marketing
of domestic products?
5) What is Branding? Explain its importance.
6) Identify and evaluate different pricing objectives?
7) Discuss various channels involved in marketing of products from
producer to cultivate consumer?
8) Bring out different methods of sales promotion?
9) What is marketing audit? How it is helpful in marketing control?
10) Examine the role of marketing in service sector with reference
to bank marketing?
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