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Posted By: krishna mohan Member Level: Gold Posted Date: 31 May 2008
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2007 Acharya Nagarjuna University Post Graduate Diploma Marketing Management INTERNATIONAL MARKETING Question paper
(DMM 02/DIB 02)
P.G. DIPLOMA EXAMINATION, DECEMBER 2007.
Marketing management/ International Business
Paper II- INTERNATIONAL MARKETING
Time: Three hours Maximum: 75 marks
Write any FIVE of the following
(5*15=75)
1) Bring out the differences between domestic marketing and International marketing?
2) Examine the scope and size of international markets?
3) Why does political environment of a country influencing the nature of initiating global business?
4) Describe the economic factors that are the key indicators for intiating global business?
5) Explain the procedure involved for import-export documentation?
6) Explain briefly the main features of import-export policy of india?
7) What decisions are impotant for international product policy and planning?
8) Can a standardised pricing srategy be opted for global products? Explain?
9) Explian the process of segmenting global markets?
10) Why is global surveillance and research important for a global company? Explain?
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