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Posted By: krishna mohan Member Level: Gold Posted Date: 01 Jun 2008
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2007 Jawaharlal Nehru Technological University M.B.A MARKETING MANAGEMENT Question paper
code No: 25/MBA(NR-R5)
M.B.A. II semester Regular Examination, July-2007
MARKETING MANAGEMENT
Time: 3hours Max Marks: 60
Answer any FIVE Questions
All questions carry equal marks
1) Identify the mainn differences between sales concept and marketing
concept and substantiate your answer with suitable examples?
2) What are the major concepts in demand measurement? what procedure
would you recommend to ascertain the demand for consumer products?
3) Describe the strategies, methods and techniques that are involved in
the market segmentation process?
4) Critically examine the prerequisites that are needed to be taken care
at the time of launching of the product. discuss?
5) Highlight the internal factors as well as external factors that
influence the pricing of products by a company?
6) Do you contribute to the statement that various methods used for
preparing sales forecast include"executive judgement survey time
series analysis, correlation and regression methods and market tests"
? explain
7) How far it is essential to provide explicit link between adverting
goals and advertising results by clearly spelling out the objectives
of each advertising campaign in measurable terms? Discuss
8) Critically examine the factors that are required to be considered
while designing an effective marketing organization.
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