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Posted By: bharath sudar Member Level: Platinum Posted Date: 02 Jun 2008
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2007 Indira Gandhi National Open University (IGNOU) Post Graduate Diploma Tourism Management TOURISM MARKETING Question paper
1.How do you segment tourism markets ? 20
2.What role does forecasting perform in tourism marketing ? 20
3.What do you understand by socially responsible
marketing ? Give example of an advertisement in electronic
rnedia which you feel goes against it. 20
4. Write about 300 words each on any two of the
followrng : 70+70
(i) Airlines marketing
(iil Marketing local foods
(iiil Domestic tourism markets
5. How has technology affected tourism marketing ? Give
examples.
6.Design a tourism product of your choice.
7.Write an essay on seasonal marketing.
8.How does a five-star hotel market its products and
services ? ;
9. Write about 300 words each on any two of the
following : 70+70
(i) Promotion strategies
(ii) The fifth P
(iii) Fam tours
lO. What do you understand by marketing research ? 20
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