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Posted By: Reena Malik Member Level: Diamond Posted Date: 02 Jun 2008
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2006 Indira Gandhi National Open University (IGNOU) Post Graduate Diploma HR Management JMC4: Public Relations Dec 06 Question paper
Post Graduate Diploma in Journalism and Mass Communication (JMC)
Term-End Examination
JMC4: Public Relations
Time: 3 hours
Maximum Marks: 100
Note : Attempt any five questions. All questions carry equal marks.
1. Deflne Public Relations, advertising, Publicity and Propaganda. Exa mine their similarities and differences. (20)
2. Discuss the role of appropriate language in Public Relations writing, with suitable examples of two stakeholders viz., employees and shareholders. (20)
3. Discuss the various traditional and new media for PR. Describe the advantages and disadvantages of these media. (20)
4. PR is an undervalued profession. Discuss this statement in view of the strides in the profession of PR in the last 15 years or so. (20)
5. What are the various stages of planning for a PR campaign? Describe each step in detail. (20)
6. Discuss various tools of Public Relations for external target audience. (20)
7. Describe the role of ethics in PR, giving appropriate illustrations. (20)
8. Most of the changes in media in the last two decades have been technology driven. Discuss how this can help PR in reaching out to its various publics more efficiently. (20)
9. The proliferation in electronic media has thrown immense opportunities for PR image build-up. Discuss giving some cases in point. (20)
10. Write short notes on any two of the following: 2x10:20
(i) Code of Athens
(ii) Organising Press Conference
(iii) Media Relations
(iv) PR and National Movement
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