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Posted By: Saranya Member Level: Diamond Posted Date: 02 Jun 2008
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2007 Alagappa University Post Graduate Diploma NGO Management SOCIAL MARKETING Question paper
DISTANCE EDUCATION
P.G DIPLOMA IN NGO MANAGEMENT EXAMINATION, DECEMBER 2007.
SOCIAL MARKETING
Time : Three hours Maximum : 100 marks
PART A — (5 ? 8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Explain the concept of marketing mix.
2. What do you mean by "PLC"? Explain.
3. Write a note on "Social Marketing strategies".
4. What do you mean by "Marketing sanitation"? Explain.
5. Write a note on "ethical issues in advertising".
6. What are the problems faced by marketers in developing rural markets?
7. What is meant by "Internet Marketing"? Explain.
8. Highlight the scope of marketing research.
PART B — (4 ? 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Explain in detail the concept of marketing environment.
10. What is "Market segmentation"? What are the bases of segmentation?
11. Explain the role of NGO in social marketing.
12. With reference to social marketing explain :
(a) Family planning.
(b) Small saving.
(c) Afforestation.
13. Explain progress test for measuring advertising effectiveness.
14. Explain the main activities involves in international marketing.
15. Describe the process of research with the help of various steps involved in it.
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