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Posted By: ch.pavan Member Level: Gold Posted Date: 03 Jun 2008
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2007 Acharya Nagarjuna University M.B.A RURAL MARKETING Question paper
(DBUS 36)
M.B.A. DEGREE EXAMINATION, DECEMBER 2007.
Final Year
B-Marketing Management
Paper III -RURAL MARKETING
Time : Three hours Maximum : 75 marks
SECTION A - (3 *5 = 15 marks)
Answer any THREE questions.
1. (a) Types of intermediaries.
(b) Product modification.
(c) Development for rural market.
(d) Dynamics of distribution process.
(e) Physical distribution process.
(f) Package decision.
SECTION B * (3 * 15 = 45 marks)
Answer any THREE questions.
2. Do you consider that the marketing environment differs based on the rural and urban settings?
3. Examine the changing profile of the rural consumer in India.
4. Marketing of consumer durables has to overcome a hundred fold strategy, one for the rural areas and the other for urban areas. Discuss.
5. 'The channel management has to be entirely different for rural marketing from that of urban marketing'. Comment.
6. What is the media-mix you suggest for rural markets?
7. What are regulated markets? Are they effective in rural markets or urban markets?
SECTION C - (15 marks)
Compulsory.
8 Mr. Sahu is engaged in cultivation of vegetables in a rural area in
Orissa. It has become a very big problem for him to sell vegetables grown in
the rural area. He found it even more difficult to transport them to
Sambulpur since the transport cost has become prohibitively high. At the
same time, he would like to continue growing vegetables. There are quite a
number of such farmers in that village. What course of action do you suggest
to them to solve their problems?
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