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Posted By: ch.pavan Member Level: Gold Posted Date: 03 Jun 2008
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2007 Acharya Nagarjuna University Post Graduate Diploma Business Management MARKETING MANAGEMENT Question paper
(DBM 04 / DMM 04)
P.G.DIPLOMA EXAMINATION, MAY 2007.
Business / Marketing Management
Paper IV – MARKETING MANAGEMENT
Time: Three hours Maximum: 75 Marks
Write any FIVE of the following
(5 x 15 =75)
1. Define ‘Marketing’. Explain the concept of Marketing and Social responsibility.
2. What is Marketing Environment ? How Macro environment influence in marketing particularly
developing country like India ?
3. Explain the bases for segmenting consumer markets.
4. Explain the Consumer purchase decision process and the use of Howard-Sheth model in
understanding the process.
5. What is a Product life cycle ? Explain different stages in PLC.
6. Discuss various factors influencing pricing strategies.
7. What factors are considered while deciding the length and width of channel of distribution ?
8. What are the various methods of measuring advertising effectiveness ?
9. What is Marketing research ? Explain different sources of data collection.
10. How services marketing playing important role in India ?
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