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Posted By: rossary Member Level: Silver Posted Date: 08 Jun 2008
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2008 Punjabi University B.Com PRINCIPLES OF MARKETING Question paper
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1098-AR
N-3-2048
PRINCIPLES OF MARKETING-308
TIME: Three hours] maximum marks:100
NOTE:- Attempt one question each from section A, B, C,and 5 question from section E.
SECTION-A
1. Enumerate the ways in which the adoption of the marketing concept is beneficial to a business firm 20
2. Discuss the importance and various bases of marketing segmentation 20
SECTION-B
3. What is product ? Explain the different stages in product development. 20
4. "Packaging is in the public eye." Comment on the statement by pointing out the grounds on which
packaging is criticised.
SECTION -C
5. List and evaluate the factors which a marketing manager must take into consideration when setting
price for his or her product. 20
6. Explain the role played by middlemen in the distribution of goods. Is it possible to do away with 20
middlemen ?
SECTION-D
7. Explain the steps involved in the process of personal selling. 20
8. Define promotion Mix.Discuss the procedure for detemining promotion mix. 20
SECTION-E
9. Explain any five of the following in about 100 words each
(a) Marketing vs Selling
(b) Marketing Mix
(c) Significance of consumer behaviour
(d) Concept of Industrial goods
(e) Trade Mark
(f) Selling as a career
(g) Product life cycle
4*5=20
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