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Posted By: Anand Member Level: Diamond Posted Date: 14 Jun 2008
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2007 Acharya Nagarjuna University public relations and advertising Question paper
Question Papers of Acharya Nagarjuna University Center for Distance Education Master of Arts in Journalism & Mass Communication (MAJMC) - DJ03 Paper III Public Relations and Adertising - May 2007
May 2007
Time : Three hours
Maximum : 100 marks
Answer any FIVE questions.
All questions carry equal marks.
1. Distinguish between publicity and propaganda.
2. What are the four stages of public relations?
3. What is open house concept
4. How do you design a house journal?
5. Discuss the role of Media Relations in effective PR.
6. How do you rate public relations in private sector?
7. Do you find any ethics in commercial Advertisements?
8. Classify various advertisements.
9. What are the major stages in Ad. campaign?
10. Prepare an Ad. copy of your choice.
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