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Posted By: Anand Member Level: Diamond Posted Date: 14 Jun 2008
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2008 Acharya Nagarjuna University public relations and advertising Question paper
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Question Papers of Acharya Nagarjuna University Center for Distance Education Master of Arts in Journalism & Mass Communication (MAJMC) - DJ03 Paper III Public Relations and Adertising - May 2008
May 2008
Time : Three hours
Maximum : 100 marks
Answer any FIVE questions.
All questions carry equal marks.
1. Define advertising. Explain the various kinds of advertising with suitable examples.
2. How is advertising different from public relations and propaganda? Cite examples.
3. Does advertising really help consumers? Explain.
4. "Radio is still considered an effective medium of commumnication". Comment.
5. Discuss the formal channels of an organization.
6. PR Manager is key personnel in an organization. Explain.
7. Design a PR campaign for eradication of AIDS in Andhra Pradesh.
8. plan a press conference to explain the significance of semester system in your College / University.
9. House journal is an important tool of Public Relations. Discuss.
10. Explain the role of PR in AP government.
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