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Posted By: manikandan Member Level: Silver Posted Date: 22 Jun 2008
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2008 Bharathiar University Commerce M.Com Degree Marketing Management for the 1st year Question paper
D2520
M.Com Degree Examination ,JUNE 2008 (for the candidates admitted from 2007 onwards)
MARKETING MANAGEMENT
Answer any FIVE questions.
All questions carry equal marks. (5*20 = 100)
1. Define Marketing. Why marketing organisation structure is important?
2. What is pricing Decision? What factors influence pricing decission?
3. Do you find middle men in product distribution is essential?
4. Why new product development is required?
5. Define "Product Life Cycle". Discuss the stage in Product Life Cycle.
6. What are Sales promation? Describe the various sales promotion programme.
7. Discuss the importance of salesmanship particulary for marketing of financial services.
8. Who are "Advertising Agents"? Explain the Part Played by such Advertising Agents.
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