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Posted By: manikandan Member Level: Silver Posted Date: 22 Jun 2008
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2005 Bharathiar University Commerce M.Com Degree Marketing Management Question paper
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4579
M.Com Degree Marketing Management, NOVEMBER 2005
(for the candidates admitted from 2005 onwards)
MARKETING MANAGEMENT
MAXIMUM: 75 MARKS
SECTION - A (10*1 = 10)
Answer all questions.
ALL questions carry equal marks.
1. Which one of the following is the facilitating functions of marketing?
(a) Financing (b) Assembling (c) Selling (d) Transportation
2. When goods or sevices are used by ultimate consumers, are termed as
(a) Raw Materials (b) Semi finished goods (c) Consumer Goods (d) Industrial Goods
3. Skimming pricing refers to
(a) High price (b) Low price (c) Moderate price (d) Reasonable price
4. Which of the following is not the consumer promotion?
(a) In pack offer (b) Cosumer constest (c) Premium offer (d) Sales contest
5. Whch one of the following is marketing concept?
(a) Selling Concept (b) managerial Concept (c) Communication Concept (d) Management Concept
6. Personal Selling means
(a) Selling through advertisement (b) Selling through alesmen (c) Selling by offering gifts
(d) Selling through internet
7. Regulated market is controlled by the state government through a_____________.
(a) Traders (b) Market committee (c) Farmers (d) Local bodies
8. One of the characteristics of agricultural commodity is
(a) Durability (b) Homogenity (c) Perishability (d) Intangibility
9. A commodity exchange
(a) deals withsecurities (b) unorganised market (c) an organisied market (d) money market
10. Expand the term NAFED
(a) National Agricultural Federation
(b) National Agricultural Co-operative Marketing Federation
(c) National Autonomous Federation
(d) National Autonomous Agricultural Federation
SECTION - B (5*5 = 25)
Answer all questions.
ALL questions carry equal marks.
11. (a) Define marketing. Briefly explain the faciliting functions of marketing
(or)
(b) Differentiate between marketing research and marketing distribution?
12. (a) List out the pricing objectives.
(or)
(b) State the advantages of personal selling.
13. (a) What are the functions of the channels of distribution?
(or)
(b) State the elements of an ideal sales territory.
14. (a) Breifly explain the features of services marketing.
(or)
(b) Bring out the characteristics of agricultural commodities.
15. (a) Explain the defects of an unorganized market
(or)
(b) What are the objectives of co-operative marketing?
SECTION - C (5*7 = 40)
Answer all questions.
ALL questions carry equal marks.
16. (a) Describe the evoluation of marketing concept.
(or)
(b) Explain breifly the process of developiong a new product
17. (a) Describe the factors that affect pricing decisions of an organisation.
(or)
(b) State the strength and weakness of advertising.
18. (a) Discuss the meaning and objectivess of physical distribution system.
(or)
(b) What do you mean by sales management? Explain the steps in the selection of salesman.
19 (a) Explain the main defects of regulkated market.
(or)
(b) what are the main defects of agricultural marketing in India?
20. (a) Bring out the characeristics of organisied markets.
(or)
(b) Breifly explain the functions of co-operative marketing.
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