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Posted By: Riaz Mohammed Member Level: Gold Posted Date: 24 Jun 2008
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2007 ICFAI University B.B.A Policy and Strategy Question paper
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SEVENTH SEMESTER [BBA(H)]
Maximum Marks : 75
Q.1 Answer any five questions from the following in not more than 50-60
words each: -
(a) What purpose does a company’s Strategic Advantage Profile (SAP)
serve?
(b) State the difference between ‘adaptive’ and ‘planning’ modes of
strategy making.
(c) Define Corporate strategy.
(d) Why are formal objectives necessary for an organsation?
(e) Briefly explain ETOP as a technique of diagnosis of environment.
(f) What does stability strategy imply?
(g) How frequently should evaluation or strategy be under taken and
why?
Q.2 Why do executives initiate merger with an acquisition of other firms?
Explain briefly.
Q.3 What are the more important determinants of the choice of an appropriate
strategy form various alternatives? Discuss.
Q.4 Briefly discuss the ‘power configuration model’ of Mintzberg explaining
the goal formation process.
Q.5 “the purpose of strategy is to define the nature of relationship between a
firm and its environment”. Elucidate the statement.
Q.6 Explain the need for and benefits of strategic management.
Q.7 Enumerate the tools for analyzing competition. Which tool do you think is
superior to others? Why?
Q.8 Write brief notes on any two of the following: -
(a) Stable growth strategy
(b) Strategic Budgeting
(c) Value added concept to measure the strategic results
(d) Matrix organization
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