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Posted By: amit Member Level: Gold Posted Date: 27 Jun 2008
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2007 Birla Institute of Technology-Mesra B.E Technical Communication University Question paper
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BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, PILANI
First Semester (2007-08)
BITS G659: Technical Communication
Comprehensive Examination (Closed Book)
Time: 3 Hours 14 December 2007 Max Marks:36
Q.1 “You do not listen with just ears, you listen with your mind, eyes and heart.” Elucidate with appropriate examples and also discuss the causes of poor listening and provide tips for effective listening. (8)
Q.2 Imagine that you are the Dean, Academic Affairs of Budding Brains Academy, Ahmedabad. You wish to prepare a proposal for conducting different programmes like Personality Development, Placement Skills, CAT, GRE, etc. for college students. For this you plan to conduct workshops, seminars, etc. in different colleges. In order to approach the authorities of various colleges, you need to prepare an unsolicited proposal. Now prepare a full-length proposal inventing necessary details. (10)
Q.3 India Airways has been constantly incurring loss due to sharp decrease in number of passengers traveling by this airways. The Civil Aviation Department, Govt. of India is serious about this problem and wants to know the real causes for the passengers’ lack of interest in this airways. You being the Chief Commercial Manager have been asked to look into this problem and suggest suitable measures to attract more passengers. Now write the Discussion, Conclusion and Recommendation (only) of your full length report using the following data which have been collected by you from the passengers using mail questionnaire. Invent necessary details.
Services Very Poor Poor Fair Good Excellent No Response
1. Response to telephone enquiry 18 32 34 14 1 1
2. Response to personal enquiry 10 20 40 25 3 2
3. Booking services 5 30 28 24 11 2
4. Onward reservation system 15 26 33 12 6 8
5. Cancellation of tickets 4 27 42 20 7 -
6.Communication between booking offices 8 40 31 13 6 2
7.Quality of announcements at airports 14 12 36 30 8 -
8. Food 7 22 45 24 2 -
9.Supply of reading materials 12 31 37 19 1 -
10. Baggage clearance 21 27 34 12 3 3
11. Facilities for transit passengers 9 33 41 15 1 1
12. Coach services 4 18 43 26 6 3
13.Coordination between city office and airport 10 35 36 18 1 -
14. Punctuality 5 22 40 30 2 1
(The figures given are in percentage.) (10)
Q.4 Assume that you are the Public Relation Officer of the tourist department of a state government which has recently developed a new tourist center near Delhi. This centre has an aquarium, an artificial lake, and a Japanese style hanging garden. It also presents the replica of important tourist sites of the state. There is a tourist bungalow which has air-conditioned rooms, a bar and a swimming pool. Draft a sales letter in block layout to be sent to the First Secretaries of the foreign diplomatic missions in Delhi for promoting tourist traffic to this centre. (8)
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