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Posted By: shalat Member Level: Gold Posted Date: 28 Jun 2008
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2008 Bangalore University advertisisng,sales promotion and salesmanship(B.com vocational) Question paper
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iv semester b.com(vocational)examination,June 2008
(semester scheme)
personal selling and salesmanship
advertisement,sales promotion and sales manager
time :3 hrs
max marks:90
SECTION-A
Answer any ten questions of the following.
(marks:10*2=20)
1a)What is sales career?
b)What is presentation?
c)What do you mean by market?
b)What is a retailer?
c)What is emotional buying motives?
g)Who is silent type of customer?
h)What is pre-approach in selling process?
i)Expand A.I.D.A.s
j)What is Franchise selling?
k)State two requisites of a good approach.
l)Who is pioneer salesman?
SECTION-B
Answer any five(marks:5*5=25)
2.State advantages of buying motive
3.Explain characteristics of salesmanship/
4.State importance of channel of distribution
5.Explain character qualities of salesman
6.Explain functions of marketing
7.Explain measures for making selling an attractive career
8.Expand AIDS model selling
9."Is personal selling is more effective than advertising "?comment
SECTION-c
Answer any three(marks:3*15=45)
10.Explain various stages in selling process
11.Comment on the qualities of a successful salesman
12.Explain factors govern selection of a particular method
13.Explain types of markets
14.Explian essentials,merits and limitations of salesmanship
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