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Posted By: ashish Member Level: Diamond Posted Date: 28 Dec 2007
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2007 Maharshi Dayanand University M.B.A INDUSTRIAL MARKETING Question paper
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M.B.A. 2Yr. 4th Sem. (DDE) Examination July, 2007 INDUSTRIAL MARKETING Paper: MM-I
Time : Three hours] [ Maximum Marks: 70 Before answering the question, candidate should ensure that they have been supplied the correct and complete question paper: No complaint in this regard, will be entertained after examination.
Note: Attempt any five questions in all. Selecting at least one question from each unit, all questions carry equal marks.
UNIT -I
1 .Discuss the nature of industrial marketing. How is it different from consumer marketing? Which of them is more challenging and why?
2 Explain the features of industrial marketing concept.
How does it help in developing good understanding of industrial markets?
Unit-II
3. What is the basis of segmentation of industrial markets? How does it help in targeting and. Positioning?
4. "Assessing market opportunities is the key to the formulation of industrial market strategy." Comment. .Explain the process of industrial market strategy formulation.
UnitIII
5. Discuss in detail the role of industrial distributor in the overall marketing strategy of an organization.
6. What are the advantages of planning and organizing selling functions in industrial marketing? What are the major considerations while organizing selling function?
Unit IV
7. Is determination of optimum price levels a difficult task in industrial markets? Explain and illustrate. How are pricing decisions taken in industrial marketing?
8. Write notes on:
(i) Role of advertising in industrial marketing.
(ii) International industrials marketing
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