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Posted Date: 20 Jul 2008 Posted By: Priya Member Level: Diamond
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2007 Alagappa University M.B.A BANK MARKETING Question paper
DISTANCE EDUCATION
M.B.A. ( B and F) DEGREE EXAMINATION,
DECEMBER 2007.
Fourth Semester
BANK MARKETING
(2005 onwards)
Time : Three hours Maximum : 100 marks
PART A — (5 ? 8 = 40 marks)
Answer any FIVE questions.
1. In what way marketing concept is relevant to banker?
2. Write a note on ‘Sectoral Banking’.
3. What are the main features of ‘Branch layout’?
4. Is discriminating pricing applicable for bank products?
5. What are the dynamics of personal promotional efforts?
6. Give an account of training programme for bankers.
7. How far ‘Customer Relations Management’ applicable to bank marketing?
8. Justify the need for marketing managers in commercial banks.
PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
9. Discuss ‘SWOT – analysis’ from bankers point of view.
10. Write in detail the importance of Marketing Information System in the banking services.
11. State and explain the different processes for the development of product in the banking services.
12. ‘In the formulation of marketing mix, the pricing decisions are found critical’ – comment on the statement.
13. Explain the factors to be considered in selecting a location for a bank branch.
14. Identify and explain the important components of promotion mix for bank marketing.
15. Focus on the future of rural bank marketing in the context of globalisation.
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