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Posted By: Priya Member Level: Diamond Posted Date: 02 Aug 2008
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2008 Alagappa University M.B.A FINANCE, HUMAN RESOURCES, MARKETING, BANKING BANK MARKETING Question paper
DISTANCE EDUCATION
M.B.A. (B & F) DEGREE EXAMINATION, MAY 2008.
Fourth Semester
BANK MARKETING
(2005 onwards)
Time : Three hours Maximum : 100 marks
SECTION A — (5 ? 8 = 40 marks)
Answer any FIVE questions.
1. Explain the terms ‘Bank marketing’ and ‘Marketing Audit’.
2. State the concepts of Bank marketing.
3. Explain the banks business objectives.
4. State the need for innovation of new products in banks.
5. What does price mean for a bank?
6. Explain the components of promotional mix.
7. Write a detailed note on Advertising in bank marketing.
8. Distinguish between training and development.
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
9. Prepare a SWOT analysis for Bank marketing.
10. How marketing research is formulated in bank marketing?
11. What is meant by product development? Explain its process.
12. Write short notes on :
(a) Sectoral Banking.
(b) Non-fund based business.
13. What are the factors to be considered while selecting a location for a bank branch?
14. Explain the role of price in bank marketing
15. Discuss the strategies would you adopt for bank marketing in rural areas.
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