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Posted Date: 09 Sep 2008 Posted By: Karthika M Member Level: Gold
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2008 Alagappa University M.Com Marketing MANAGEMENT CONCEPTS Question paper
DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION, MAY 2008.
Marketing
MANAGEMENT CONCEPTS
Time : Three hours Maximum : 100 marks
SECTION A — (5 x 8 = 40 marks)
Answer any FIVE of the following.
1.What are non-financial Incentives?
2.What is Bench Marketing?
3.Describe Span of management.
4.What are the types of leaders?
5.What are stages in communication?
6.What do you mean by delegation of authority?
7.How budgets are classified?
8.What are the features of TQM?
SECTION B — (4 x 15 = 60 marks)
Answer any FOUR of the following.
9.Explain the nature and characteristics of management.
10.What is Planning? What are the steps involved in planning?
11.What are the important steps in the process of organisation?
12.Explain the functions of a leader.
13.Discuss the various non budgetary control devices that may be used in a business concern.
14.What are the merits and demerits of decentralisation?
15.Describe the non financial motivators.
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