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Posted By: Aishwarya Member Level: Gold Posted Date: 25 Sep 2008
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2007 Annamalai University B.Sc Hotel Management & Tourism HOSPITALITY SALES AND Question paper
All questions carry equal marks.
(5 × 20 = 100)
1. (a) What is poster display ? Explain with a
design and display. (10)
(b) What are the major forecasting targets ?
(10)
2. (a) Discuss about various kinds of
management. (10)
(b) How the night auditor report can be
prepared ? (10)
3. (a) Give a note on travel motivation
leadership. (10)
(b) Write a note on marketing communication.
(10)
4. (a) What is the distribution channel for tourist
supply ? (10)
(b) Give a short note on scientific
management role. (10)
5. (a) Plan an advertisement plan for an Indian
tourism celebration. (10)
(b) Give a note on marketing information
systems. (10)
6. (a) Give a note on socio - economic
leadership. (10)
(b) Discuss briefly about various classification
of Star hotels. (10)
7. (a) Discuss briefly about socio - economic
conditions. (10)
(b) Give a note on Investment management
various analysis. (10)
8. (a) Give a note on sale of Handi-crafts.
(10)
(b) Discuss about marketing communication
and latest communication skills. (10)
9. (a) What are the major forecasting techniques
applicable to tourist demand ? (10)
(b) Give a note on various activities in
accommodation management. (10)
10. (a) Give a note on various activities in
accommodation operation management.
(10)
(b) Discuss in brief about Role of T.V. in
tourism marketing. (10)
2
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