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Posted By: Shanthi M Member Level: Diamond Posted Date: 06 Oct 2008
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2008 Alagappa University M.Com INDUSTRIAL AND SERVICES MARKETING Question paper
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DISTANCE EDUCATION
M.Com.(Marketing) DEGREE EXAMINATION, MAY 2008.
INDUSTRIAL AND SERVICES MARKETING
Time : Three hours Maximum : 100 marks
SECTION A — (5 x 8 = 40 marks)
Answer any FIVE questions.
1.What are the motives for buying industrial products?
2.Explain marketing research.
3.What is sales promotion mix?
4.Explain service mission.
5.What is meant by service communications?
6.Explain customer satisfaction.
7.What are the distinctive features of marketing of educational services in recent times?
8.What is meant by social marketing?
SECTION B — (4 x 15 = 60 marks)
Answer any FOUR questions.
9.Distinguish between Industrial and Consumer marketing.
10.Discuss the various factors influencing pricing decisions in the case of industrial products.
11.Explain services marketing mix.
12.What are customer focused service organisations? Explain their characteristic features.
13.Discuss the issues involved the marketing of media services.
14.Explain the role of hotel marketing in recent times.
15.Distinguish the roles of advertising for industrial products and consumer products.
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