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Posted Date: 18 Sep 2007 Posted By: kewal singh paneser Member Level: Diamond
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2005 Punjab Technical University M.B.A Business Administration INTERNATIONAL MARKETING (N2) MB 506 Question paper
INTERNATIONAL MARKETING (N2) MB 506 3rd/4th Sem May 2k5
Max marks 60
Note: Section A is compulsory. Attempt any Four questions from section B
Section A Marks 2 each
1.
(a) Explain the meaning of International Marketing.
(b) What are the benefits of conducting International Marketing Research?
(c) What are the major items of imports from India?
(d) What are trading blocks?
(e) What are the purposes of offering pre-shipment credit?
(f) What are the functions of a bill of lading?
(g) What factors should be kept in mind while selecting a market for international operations.
(h) Explain the meaning of an import house.
(i) What are the functions of post-shipment credit?
(j) What are the benefits of undertaking export quality control?
Section B Marks 10 each
2. Differentiate between Domestic and International Marketing. Write a note on the major countries and products of exports form India.
3. Explain the salient features of India’s Export-Import Policy. What changes would you suggest to boost India’s exports?
4. (a) What are the benefits of entering international markets?
(b) Highlight the role of various export promotion organizations involved in promoting exports from India.
5. What are the various components of an export marketing plan? Elaborate.
6. Explain the steps involved in processing of an export order. Enlist the major documents required in the processing of an export order?
7. Write notes on:
(a) World Trade Organization (WTO)
(b) Trading Blocks
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