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Posted Date: 23 Sep 2009 Posted By: Agnes Mary Member Level: Gold
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2006 Madurai Kamaraj University M.A Advertisement and Public Relations Creating Advertisements Question paper
Time: Three hours
Maximum: 75 marks
May 2006
PART A - (5 x 3 =15 marks)
Answer any FIVE of the following in about a paragraph each.
1. Write a short notes on advertisement planning.
2. Explain outdoor advertisement.
3. Give the importance of pictures in Advertisements.
4. What are the significance of advertisement over the radio?
5. Explain the psychology in advertisements.
6. What do you mean by 'Indirect appeals'.
7. Write the importance of music in television advertisements.
8. What are the features of newspaper advertisement?
PART B - (5 x 6 = 30 marks)
Answer any FIVE of the following in about a page each.
9. Explain the social outlook in advertisements.
10. Advertisement is a necessary evil - Explain.
11. Advertisements breach the code of ethics imposed on them - Comment.
12. Explain the consequences of advertising of luxury articles.
13. Discuss the major trends in advertisements in India.
14. Emphasise the role of advertisements in changing the customs and traditions of people and individual personality.
15. What are the salient features of Radio advertisement copy?
16. What are the importance of special effects in TV advertisements?
PART C - (2 x 15 = 30 marks)
Answer the following in about 3 pages.
17. (a) Explain the basic trends In printing methods.
Or
(b) "'Planned advertising' is helping to set advertising goals and objectives" - Discuss.
18.(a) Explain the contents of latest television advertisement with examples.
Or
(b) Design an innovative advertisement for a newly introduced refrigerator in newspaper.
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