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Posted Date: 23 Sep 2009 Posted By: Agnes Mary Member Level: Gold
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2006 Madurai Kamaraj University M.A Advertisement and Public Relations Integrated Marketing Communications Question paper
Time: Three hours
Maximum: 75 marks
May 2006
PART A - (5 x 3 = 15 marks)
1. Explain brand building.
2. What do you mean by copy?
3. Write about street sales.
4. Explain Contests.
5. Write short notes on business communication.
6. What is product publicity?
7. Explain direct marketing data bases.
8. What is meant by point of purchase?
PART B - (5 x 6 = 30 marks)
Answer any FIVE of the following in about a page each.
9. Write about consumer behaviour.
10. Explain direct marketing.
11. What is known as copy and designing ofletters?
12. What is the role of contest?
13.Write down the theories of sales promotion.
14.What is the role of media in consumer attraction?
15.Write about the challenges in marketing.
16.What are the product publicity tasks?
PART C - (2 x 15 = 30 marks)
Answer the following in about 3 pages each.
17. (a) Design a communication strategy for a construction unit to market the houses.
Or
(b) Design two innovative direct marketing methods for a product which you like.
18. (a) Write an essay on 'marketing strategy'.
Or
(b) Explain integrated creative strategies.
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