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Posted Date: 04 Oct 2007 Posted By: kewal singh paneser Member Level: Diamond
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2005 Punjab Technical University M.B.A Business Administration STRATEGIC MANAGEMENT (N2) MB 401 Question paper
STRATEGIC MANAGEMENT (N2) MB 401 3rd/4th Sem May 2k5
Max marks 60
Note: Section A is compulsory. Attempt any Four questions from Section B.
Section A Marks 2 each
1.
(a) Define strategy
(b) What do you mean by vision statement?
(c) What is QUEST?
(d) What is benchmarking?
(e) What is stability strategy?
(f) What are cost leadership strategies?
(g) What do you mean by focus?
(h) What are the benefits of differentiation strategy?
(i) What are the purposes of corporate restructuring?
(j) What do you mean by retrenchment strategy?
Section B Marks 10 each
2. Highlight the steps involved in the strategic mgt. process. Give suitable illustrations.
3. What factors should be kept in mid while undertaking environmental scanning? Explain with suitable illustrations.
4. What is Strategic Advantage Profile? Describe important techniques of undertaking organizational appraisal.
5. An organization wishes to pursue growth strategy. Describe the alternate strategies the organisation can follow to grow.
6. (a) Highlight the concept of core competence, with suitable illustrations.
(b) Describe the salient features of BCG Matrix.
7. What are important factors to be kept in mind while undertaking strategy evaluation? Describe different techniques of strategy evaluation and control.
8. Write notes on the following:
(a) G.E. 9-cell model (b) Synergy.
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