Download Model question papers & previous years question papers
|
Posted By: Jyothi Member Level: Diamond Posted Date: 22 Oct 2007
|
2006 Bangalore University B.Com Marketing Management Question paper
|
|
|
III Semester B.Com. Examination, December 2006
COMMERCE
3.4: Marketing Management
Time : 3 Hours Max. Marks : 90
Instructions : Answers should be written under correct question number completely either in English or in Kannada.
SECTION - A
1. Answer any ten of the following questions. Each correct answercarries two marks. (10x2=20)
a) Define Marketing Management.
b) What is traditional concept of marketing ?
c) What is market penetration ?
d) What are controllable forces ? Give example.
e) Name any two bases of market segmentation.
f) What are the attributes of a product ?
g) Differentiate between 'Customer Satisfaction' and 'Customer Delight'.
h) What do you mean by 'product line' ?
i) What is zero level channel ? Give example.
j) Name any two advantages of personal selling.
k) Expand the terms SMS and MMS.
l) What is pull strategy ?
SECTION - B
Answer any five of the following. Each correct answer carries five marks. (5x5=25)
2. Analyse the systems approach to the study of marketing.
3. State the uncontrollable factors which affect the marketing environment.
4. State any five reasons for new product failure.
5. Explain any three factors influencing pricing decisions.
6. State any five functions of wholesalers.
7. Analyse the attributes of a good advertising copy.
8. What are the objectives of salesmanship ?
9. Write short note on stages in new product development.
SECTION - C
Answer ant three of the following. Each correct answer carries 15 marks. (3x15=45)
10. Give the classification of marketing functions and explain the same.
11. "Success and survival in marketing requires monitoring the environment" - Explain this statement.
12. What is Packaging ? Explain the different functions of a package.
13. What is pricing strategy ? Explain the different policies and strategies followed by the business firms.
14. What is channel management ? Explain the steps involved in the management of channel intermediaries.
-----------------------------
Return to question paper search
|
|
|
Submit Previous Years University Question Papers and
make money from adsense revenue sharing program
Are you preparing for a university examination? Download model question papers
and practise before you write the exam.